TIPSY Time Traveler
Branding | Design Solutions
The “TIPSY Time Traveler” is a drinking lounge that I created to reshape the “going-out” experience.
Process
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Research & Planning
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Ideation
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Branding
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Design Solution
Research & Planning
Have you heard about “Third Spaces?
Third spaces are places in your community that isn’t your home or work that encourage social interaction (cafes, bars, libraries, bookstores, and parks). These places are designed to “foster connectivity” within a community.
Most suburbs lack community structures like these, especially in terms of nightlife. Because of this, I focused my design around the question, “how might I create quality, unique, and engaging experiences beyond downtowns? “
Ideation
I came up with the name and idea for the drinking lounge a few years ago, I enjoyed the alliteration of Tipsy Time Traveler. I really enjoyed the whole time travel concept as a bar and wanted to finally bring the whole vision to life.
Keeping in mind my design question, It’s crucial that this concept could function in almost any pre-existing bar/pub. Because of this, combined with the time travel theme, I was inspired by vintage ads, collage art, and technology.
Branding
Atmosphere
Posters
VHS Video Display
Employee Shirts
Ordering @ the bar.
Design solution.
Drinking lounges and bars are designed to be loud, busy, and social places. But this environment isn’t the best when trying to order drinks. Having to guess where the order line ends and having to yell about their order was a popular complaint among those who were asked about the bar experience. This issue isn’t exclusive to suburban dive bars but could be especially beneficial in combating staffing shortages that are all too common in these smaller establishments.
Kiosks, like this one, can be used as a way for the customer to order and customize their own drinks. These ordering kiosks are already being used largely in the fast food industry.
Through my experience with this project, I discovered the importance of design as a solution. If you would’ve asked me what being a designer meant a few years I would’ve likely given you an answer along the lines of being a visual communicator, which wouldn’t be incorrect. I now see my role as a designer as a problem solver.
